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Packshot of Optic White Purple Serum bottle & box
Close-up of an Optic White Purple Serum bottle with purple serum dripping from the pump
A yellow and purple circle with a white intersecting area in the middle to demonstrate purple colour-correcting yellow
Close-up of an Optic White Purple Serum bottle pump with purple serum dripping from it
Optic white purple serum video
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Frontal view of an Optic White Purple Serum bottle with purple serum dripping from the pump
A 3-step diagram to illustrate how to use the Optic White Purple Serum - Pump, Purple, Smile
A smiling young girl pumping Purple Serum onto the head of a toothbrush
A tilted Optic White Purple Serum bottle balancing on a red circular stand
Optic white purple serum
Colgate® Optic White®
Colgate Optic White Purple Serum
Product Overview
Colgate Optic White Purple Serum.
Our ultimate purple serum colour corrects* & acts as a whitening booster**.
Dual-Action Formula for Immediate Color Correction* & lasting^ whitening results.
A 3-step whitening Boost**. Pump, Purple, Smile!
Clinically tested technology, enamel safe, for daily use.
For best results, use the Optic White 5% Hydrogen Peroxide toothpaste and brush for 2 minutes. Following this, apply 1 pump on a soft bristle toothbrush and gently brush for 2 minutes. Expel excess and rinse mouth after use. Do not swallow.
Flavour: Refreshing mint & yuzu
*Effect is temporary.
**vs brushing with Colgate non whitening toothpaste alone.
^By removing surface stains with twice daily brushing after 2 weeks of use. Individual results may vary.
Available in 40ml
Frequently Asked Questions
What is the difference between the Optic White Purple Teeth Whitening Booster Serum and regular whitening toothpaste?
The Optic White Purple Serum is specially formulated to complement your regular oral care routine by providing an immediate whitening boost^. Its colour-correcting technology effectively neutralises yellow tones, providing an instantly brighter smile. Moreover, the serum is enriched with silica to enhance its whitening capabilities. This dual-action formula delivers both immediate^ colour correction and sustained whitening results*, setting it apart from regular whitening toothpastes that typically work gradually to reduce stains and discolouration over time.
^Effect is temporary.
* By removing surface stains with twice daily brushing after 2 weeks of use. Individual results may vary.
How does Optic White Purple Serum work?
The Optic White Purple Serum uses a dual-action formula to provide instant^ colour-correcting through its deep purple formulation, designed specifically to neutralise out yellow tones. Additionally, it provides lasting whitening by removing surface stains through the action of hydrated silica.
^Effect is temporary.
* By removing surface stains with twice daily brushing after 2 weeks of use. Individual results may vary.
Is the Optic White Purple Serum a replacement for my regular toothpaste?
No, This serum is specifically designed as a teeth whitening booster* to be used after brushing with your regular toothpaste. It complements but does not replace the functions of regular toothpaste.
*Vs brushing with Colgate non whitening toothpaste alone.
Can I use the serum with any toothpaste?
Yes, you can use the serum with any toothpaste. However, for best results, we recommend using it in conjunction with Colgate Optic White Hydrogen Peroxide toothpaste. This combination achieves great whitening results as the hydrogen peroxide formula goes beyond removing surface stains to also lift deep-set stains, providing a comprehensive whitening effect.
Is the Optic White Purple Serum safe to use daily?
Absolutely, the serum is safe for daily use. Like all our products, it has been rigorously tested and complies with all safety standards. It's a great addition to your daily oral care routine to boost tooth whiteness.
