What is Greatness?

It’s what’s inside every high-performer. Greatness is always demanding more. Demanding more from yourself, pushing your limits, to go further, faster, stronger than ever before. We are inspired by those who, in challenging the landscape and the elements, challenge their own limitations. Greatness, too, is demanding more from everything you use. Some people were made for Greatness. Colgate Total is made for them.

Colgate Total. Made for greatness.

What is Greatness?

It’s what’s inside every high-performer. Greatness is always demanding more. Demanding more from yourself, pushing your limits, to go further, faster, stronger than ever before. We are inspired by those who, in challenging the landscape and the elements, challenge their own limitations. Greatness, too, is demanding more from everything you use. Some people were made for Greatness. Colgate Total is made for them.

Colgate Total. Made for greatness.

What is Greatness?

It’s what’s inside every high-performer. Greatness is always demanding more. Demanding more from yourself, pushing your limits, to go further, faster, stronger than ever before. We are inspired by those who, in challenging the landscape and the elements, challenge their own limitations. Greatness, too, is demanding more from everything you use. Some people were made for Greatness. Colgate Total is made for them.

Colgate Total. Made for greatness.

DISCOVER GREATNESS

1. Image for creative visualisation purpose only.

2. Fights plaque and protects teeth against plaque / bacteria vs. a regular fluoride toothpaste.

3. Against bacteria with 4 weeks continous usage V.S. a non-antibacterial fluoride toothpaste.

JOIN THE ADVENTURE WITH WORLD RENOWNED CLIMBER & EXPLORER, JIMMY CHIN

COLGATE TOTAL MAKES YOUR MOUTH STRONGER*

*fight plaque and protects teeth against plaque/bacteria vs. a regular fluoride toothpaste

Whitening

Fresh Breath

Fights Cavities

Strengthens Enamel

Helps Prevent Plaque

Improves gum health

Prevents tartar

Whitening

Colgate Total is clinically proven to help remove surface stains to give you a whiter smile*

Fresh Breath

Colgate Total neutralises odours associated with bad breath to give you long lasting healthy fresh breath*

Fights Cavities

Colgate Total's unique formula is clinically proven to protect against cavities and tooth decay*

Strengthens Enamel

Colgate Total fights bacteria for 12 hours and keeps your enamel strong & protected*

Prevents Plaque

Colgate Total's antibacterial formula reduces plaque build-up and forms a protective layer that continues to fight bacteria for 12 hours*

Supports Gum Health

Colgate Total fights bacteria build-up along the gum line and promotes gum health.

Tartar Control

Colgate Total actively prevents tartar formation and build-up by reducing plaque, preventing its mineralisation and reducing bacteria*

SHOP COLGATE TOTAL

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FREQUENTLY ASKED QUESTIONS

How does the Colgate Total work?

Colgate Total gives you whole mouth health. The Colgate Total technology uses a unique combination of ingredients like zinc and arginine, and forms a pro-active barrier that fights bacteria not just on teeth, but also your tongue, cheeks & gums, so that your whole mouth is healthy.
What do zinc and arginine do?

Zinc proactively fights against bacteria in the mouth, and arginine works to enhance its delivery so that your whole mouth – teeth, tongue, cheeks and gums - gets the benefits of its advanced protection.