Get a brighter, whiter smile when you use Colgate Optic White® toothpaste, mouthwash, and toothbrush products during your oral care routine.
Colgate Optic White - Whitening that works
Get a brighter, whiter smile when you use Colgate Optic White® toothpaste, mouthwash, and toothbrush products during your oral care routine.
Colgate Optic White - Whitening that works
Get a brighter, whiter smile when you use Colgate Optic White® toothpaste, mouthwash, and toothbrush products during your oral care routine.
Clinically Proven Teeth Whitening Products
Colgate® Max White Ultra Active Foam
Unlike regular toothpastes, our next generation of whitening science gives you zero-abrasive whitening of deep stains for whiter teeth in just 3 days*!
*Stains caused by food and drink vs fluoride toothpaste
Colgate® Max White Stainlift Pro Clean
Colgate® Max White Stainlift Pro Clean
Designed for sensitive smiles, Colgate Max White Stainlift leaves a lasting impression by deeply whitening for 5x whiter teeth*.
*Stains caused by food and drink
Colgate®Max White Ultimate Radiance
Colgate®Max White Ultimate Radiance
Created by professionals, Colgate Max White Ultimate is our most advanced whitening toothpaste that deeply whitens for 10x whiter teeth in just 3 days*.
*Stains caused by food & drink vs fluoride toothpaste atfer 3 days
Colgate® Max White Overnight Whitening Serum
Colgate® Max White Overnight Whitening Serum
Our new Colgate Max White Overnight Serum contains a professional whitening ingredient to reverse 15 years of stains* while you sleep!
*Stains caused by food & drink with 3 weeks continued use.
Colgate® LED Whitening Kit
Colgate® LED Whitening Kit
Illuminate your smile in just 10 minutes with the Colgate Max White LED Kit to reverse up to 20 years of stains*.
*Stains caused by food and drink with 2 weeks continued use 2x/day.
Explore Teeth Whitening products
- Toothpastes
- Mouthwashes
- Toothbrushes
- Specialty
Colgate® Optic White™ Stain Fighter Whitening Toothpaste
Colgate Optic White Stain Fighter Teeth Whitening toothpaste removes daily stain build up from food and drink*
Colgate® Optic White™ Renewal Vibrant Clean Whitening Toothpaste
Remove 10 years of yellow stains* on your teeth and reveal a whiter looking smile with Colgate Optic White Renewal Vibrant Clean Teeth Whitening Toothpaste.
Colgate Optic White Purple: Instant Whitening for Yellow Teeth
Colgate Optic White Purple Toothpaste removes surface stains* and neutralises yellow tones** with micro-polishing action.
*With regular brushing. Use as directed
** Effect is temporary
Colgate® Optic White™ Pro Series Vividly Fresh Teeth Whitening Toothpaste
Don't hold back. Reveal your radiant smile with the Colgate Optic White Pro Series Vividly Fresh Toothpaste which works to remove 15 years of stains*.
*with brushing twice daily for 2 weeks. Individual results may vary.
Colgate® Optic White Stain Fighter Enamel Care 1% Hydrogen Peroxide Toothpaste
Powered by hydrogen peroxide, an ingredient used by dentists. Clinically tested. Optic White Stain Fighter Enamel Care Teeth Whitening Toothpaste Gentle Mint deeply whitens beyond surface stains with 1% hydrogen peroxide. Removes daily stain buildup from food and drink*.
Colgate® Optic White™ Charcoal Toothpaste
Colgate Optic White Charcoal Toothpaste removes daily surface stains* with micro-polishing action^.
*With regular brushing. Use as directed
^Refers to high cleaning silica in formula
Colgate® Optic White Luminous Enamel Strong Whitening Toothpaste
Colgate Optic White Luminous Enamel Strong Teeth Whitening toothpaste removes deep stains* & strengthens enamel.
Colgate® Optic White Natural Enzymes Toothpaste
Colgate Optic White Natural Enzymes Toothpaste removes Daily Surface Stains with Natural Micro Polishing Minerals! This Anticavity Fluoride Toothpaste features a Peach Mint Flavour and is enamel safe for daily use.
Colgate® Optic White™ Mouthwash
Colgate Optic White Mouthwash is alcohol free with optic brightener. Instantly whiter teeth* and daily stain defence.
Colgate® 360°® Advanced Optic White Manual Toothbrush
Colgate 360 Optic White Toothbrush is made with soft bristles with teeth whitening actions for a naturally whiter smile and healthier whole mouth clean*.
Colgate® Optic White® FlexLight LED Teeth Whitening Kit
Glow like a pro with Colgate Optic White FlexLight Teeth Whitening Kit. For professional-level teeth whitening in just 10 minutes a day*.
*10 minutes a day for 10 days. Use as directed. Individual results may vary.
Frequenty Asked Questions
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Hydrogen Peroxide is a safe and affordable way to whiten teeth at home. Hydrogen Peroxide can be found in many of the products in Colgate's Optic White range, in a range of strengths and forms to suit you.
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Hydrogen Peroxide can be used to safely and effectively whiten teeth overnight. Hydrogen Peroxide can be found in many of the products in Colgate's Optic White range, in a range of strengths and forms to suit you.
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Hydrogen Peroxide is a chemical compound of hydrogen and oxygen atoms (H2O2). It has mild antiseptic properties and is used commonly in dental treatments. Hydrogen Peroxide based tooth whitening is safe and effective if used correctly and as directed in the instructions on the package. / OR plainer language - Hydrogen peroxide is a natural bleaching agent that works by breaking down the molecules that cause teeth to become stained.
