The New Augmented Reality Experience From Colgate®

Colgate® Magik is the first augmented reality app-enabled manual kids toothbrush from Colgate®.



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A FUN way to Teach & Empower your kids to brush better on their own

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Your children can win masks and unlock new worlds as they learn to brush

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Monitor daily progress with the parental dashboard


Colgate® Magik is the first app-enabled manual toothbrush from Colgate®, designed specifically for children.


Keep an eye on your child's progress via the parental dashboard: you'll now know if and how well they brushed, all while helping them unlock new worlds!


Features an augmented reality-based brushing app to help children learn how to effectively brush their teeth and develop a lifelong good habit while having fun.


Unlock rewards such as new masks and worlds (levels) with good brushing.

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Looking for fun and interactive ways to teach children about oral health?

Head to to learn about our Bright Smiles, Bright Futures program, and get access to educational materials, games and activities. Together, we can help children's smiles last a lifetime!

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