Colgate® Sensitive Pro-Relief™ Smart White

Colgate® Sensitive Pro-Relief™ uses exclusive Pro-Argin® technology, which is clinically proven to seal the opening to exposed nerves for long lasting pain relief^. Switch to Colgate® Sensitive Pro-Relief™ for smarter whitening for sensitive teeth today.


Try sensitivity relief that lasts^ with Colgate® Sensitive Pro-Relief™ Smart White.


Click here to get your 28g free sample!


For instant relief, apply directly to each sensitive tooth with fingertip and gently massage for 1 minute. For lasting relief, apply to a gentle toothbrush making sure to brush all sensitive areas, brush twice daily. Always read the label. Use only as directed. See your dentist if symptoms persist.
^ With twice daily ongoing brushing.


  • Features a unique whitening formula specifically designed for sensitive teeth
  • Smarter whitening using CalSeal™ technology to fortify the mineral barrier, while effectively removing surface stains for whiter and shinier teeth
  • Provides superior* sensitivity relief to many other sensitive toothpastes with whitening benefits
  • Provides instant sensitivity relief when massaged directly on each sensitive tooth for one minute
  • Strengthens and remineralises tooth enamel and protects against cavities
  • Removes plaque with brushing and prevents tartar build-up

* vs potassium based sensitive toothpastes
† Against daily acid attacks

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