
COLGATE® OPTIC WHITE® PRO
SERIES WHITENING TOOTHPASTE
Don’t hold back. Reveal your radiant smile with our Colgate® Optic White® Pro Series Toothpaste which works to remove 15 years of stains*.
Buy it now in Australia
Buy it now in New Zealand
*With brushing twice daily for 2 weeks. Individual results may vary.
COLGATE® OPTIC WHITE® PRO SERIES WHITENING TOOTHPASTE
Don’t hold back. Reveal your radiant smile with our Colgate® Optic White® Pro Series Toothpaste which works to remove 15 years of stains*.
*With brushing twice daily for 2 weeks. Individual results may vary.
This is our ULTIMATE TEETH WHITENING TOOTHPASTE, containing 5% Hydrogen Peroxide created by Whitening Professionals.

ENAMEL SAFE
TEETH WHITENING

ENAMEL SAFE
TEETH WHITENING

OUR HIGHEST LEVEL
IN A TOOTHPASTE YET

OUR HIGHEST LEVEL
IN A TOOTHPASTE YET

USE TWICE DAILY
FOR BEST RESULTS

USE TWICE DAILY
FOR BEST RESULTS

VEGAN, SUGAR FREE
& GLUTEN FREE

VEGAN, SUGAR FREE
& GLUTEN FREE

POWERED BY
5% HYDROGEN
PEROXIDE
The same whitening ingredient dentists use to whiten teeth.
The expert formula removes not only extrinsic stains, but also intrinsic stains. The formula works below the tooth’s surface to break down the stain molecules for a deeper level of whitening.
POWERED BY
5% HYDROGEN
PEROXIDE
The same whitening ingredient dentists use to whiten teeth.
The expert formula removes not only extrinsic stains, but also intrinsic stains. The formula works below the tooth’s surface to break down the stain molecules for a deeper level of whitening.

THE COMPLETE
ORAL BEAUTY
ROUTINE
Want amplified whitening results? Check out the Optic White Pro Series LED Whitening Device.
Unlike other devices, our LED kit actually enhances the whitening performance of the Hydrogen Peroxide Serum in our treatment pen, with clinically-proven indigo light technology for professional-level results*.
Learn more
*10 minutes a day for 10 days. Use as directed individually results may vary.
THE COMPLETE
ORAL BEAUTY
ROUTINE
Want amplified whitening results? Check out the Optic White Pro Series LED Whitening Device.
Unlike other devices, our LED kit actually enhances the whitening performance of the Hydrogen Peroxide Serum in our treatment pen, with clinically-proven indigo light technology for professional-level results*.
Learn more
*10 minutes a day for 10 days. Use as directed individually results may vary.
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How is Colgate® Optic White® Pro Series toothpaste different from other whitening toothpastes?
Over the years, deep stains build up inside your teeth and can begin to show through the enamel. These built up stains prevent teeth from becoming and staying white.
Everyone wants a whiter smile and uses whitening toothpastes to achieve it. Most whitening toothpastes only work on the surface of teeth and don’t reach deep stains inside the tooth.
New Colgate® Optic White® Pro Series whitening toothpaste goes beyond the surface to deeply whiten. It’s specially formulated 5% hydrogen peroxide technology to remove 15 years of stains*. Hydrogen peroxide is the same, powerful whitening ingredient that dentists use.
*With brushing twice daily for 2 weeks. Individual results may vary.
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What's the difference between Colgate® Optic White® Pro Series toothpaste and existing Colgate® Optic White® toothpastes?
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Can Colgate® Optic White™ Pro Series™ toothpaste be used everyday?
Yes, Colgate® Optic White™ Pro Series™ can be used everyday! Our enamel safe formula not only provides terrific whitening and stain removal*, but also daily oral care. So you can achieve a vibrant glow to your smile simply through brushing.
*With brushing twice daily for 2 weeks. Individual results may vary.
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Why use a whitening toothpaste to whiten teeth?
Over the years our teeth can become stained by a variety of substances, like certain foods, drinks and tobacco. These built up stains prevent teeth from becoming and staying white. Regular whitening toothpastes can help to remove surface stains. Colgate® Optic White™ Pro Series™ toothpaste whitens teeth with a revolutionary whitening formula containing hydrogen peroxide, making it effective against stains that have built up over time.
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Does Colgate® Optic White® Toothpaste have all of the benefits of other standard fluoride toothpastes?
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Is Colgate® Optic White® Toothpaste gluten free?
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Is Colgate® Optic White® Toothpaste suitable for vegans?
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Is Colgate® Optic White® Toothpaste enamel safe?
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Where can I buy Colgate® Optic White™ Pro Series™ toothpaste?