About Colgate® Sensitive Pro-Relief


Where does sensitive tooth pain come from?

Receding gums and damage to your enamel can expose thousands of microscopic channels which lead to your tooth’s nerve centre. When your teeth make contact with something hot, cold or sweet, sensations are carried down these nerve channels directly to the nerves, causing teeth pain.


How does Colgate Sensitive Pro-Relief work for sensitive teeth?

Colgate Sensitive Pro-Relief sensitive toothpaste has an exclusive Pro-Argin formula with technology to provide sensitivity relief. It works by plugging the channels that lead to sensitive tooth nerves, to block the pain. With regular use, it builds a long-lasting protective barrier that acts like a seal against sensitivity.

See for Yourself



Sydney, NSW

"Colgate Sensitive Pro-Relief, it's great, it's opened up a whole world of calories to me!"


Living with Sensitive Teeth

  • Testimonials

    Real life reviews and stories from people who have beat their sensitive teeth symptoms with Colgate® Sensitive Pro-Relief™ toothpaste range.
    Read More »
  • Why Are Your Teeth Sensitive?

    Do you experience tooth sensitivity to hot and cold? Find out why your teeth are sensitive & how to relieve your sensitive teeth symptoms.
    Read More »
  • Sensitive Teeth FAQs

    Explore frequently asked questions about Colgate® Sensitive Pro-Relief™ toothpaste, including ingredients, accessories and usage guidelines.
    Read More »

How does Pro-Argin® Technology work?

Pro-Argin® Technology is designed to provide instant and lasting relief for dentine hypersensitivity.

Schematic illustration of Pro-Argin® mode of action.
For instant relief, apply directly to each sensitive tooth with fingertip and gently massage for 1 minute. For lasting relief, apply to a gentle toothbrush making sure to brush all sensitive areas, brush twice daily.


Pro-Argin® Technology


This page/article is intended to promote understanding of and knowledge about general oral health topics. It is not intended to be a substitute for professional advice, diagnosis or treatment. Always seek the advice of your dentist or other qualified healthcare provider with any questions you may have regarding a medical condition or treatment. Always read the label. Follow the directions for use. If symptoms persist, talk to your health professional.

For instant relief, apply directly to sensitive tooth with fingertip for one minute. For lasting relief, brush twice daily.
†Repairs with twice daily brushing to block the channels leading to sensitive teeth.