OW FAQ Accordion

Frequent Asked Questions

  • What’s the difference between Optic White™ Express White™ and existing Optic White™?

    Optic White™ Express White™ has twice the amount of whitening ingredient*, Hydrogen Peroxide, compared to existing Colgate® Optic White™ toothpaste for stronger, faster, whiter results.

    When used as directed for 4 weeks, Optic White™ Express White™ delivers whiter teeth than existing Optic White™.

    *2% hydrogen peroxide vs Optic White™ 1% formula.

  • What sizes and flavours of Colgate® Optic White™ Toothpaste are available to purchase?

    Colgate® Optic White™ Express White™ Toothpaste is available in:

    • 85g Fresh Mint Paste
    • 125g Fresh Mint Paste

    Colgate® Optic White™ Sparkling White Toothpaste is available in:

    • 140g Luminous Mint Paste

    Colgate® Optic White™ Enamel White Toothpaste is available in:

    • 95g Sparkling Mint Paste
    • 140g Sparkling Mint Paste

      Colgate® Optic White™ High Impact White™ toothpaste is available in:
    • 85g Glistening Mint Paste
  • Why do you use a whitening toothpaste to whiten teeth?

    Our teeth become stained by a variety of substances like coffee, wine, tea, dark berries and tobacco. With time, and more so as age progresses, stained teeth will appear increasingly dull or yellowish in colour.

    Regular whitening toothpastes are designed to remove surface stains. Colgate® Optic White™ whitens teeth with a whitening formula containing hydrogen peroxide, making it convenient to whiten every day.

  • How is Colgate® Optic White™ Toothpaste different from other whitening toothpastes?

    The Colgate® Optic White™ formula is a first for Colgate®. It contains a whitening formula with hydrogen peroxide, the ingredient used in professional whitening treatments*, to remove stains below the surface of teeth, for 3 shades whiter teeth in 4 weeks†. For the first time, our scientists were able to develop a hydrogen peroxide formula that does not require a dual-chamber dispensing method. Not only that, but the formula also helps remove surface stains and offers cavity protection, fresh breath and plaque removal with regular brushing.

    *Gentle, lower strength hydrogen peroxide (1%) formula for everyday use.
    †After 4 weeks use. Individual results may vary.

  • What if I experience sensitivity and gum discomfort?

    Some people may experience tooth sensitivity or gum discomfort when using whitening products; this discomfort is temporary and not harmful. If you experience more than mild tooth sensitivity, stop use and consult your dentist.

  • Can Colgate® Optic White™ Toothpaste be used daily?

    Yes, Colgate® Optic White™ has been designed to provide not only terrific whitening that you’ll love but also daily oral care.

  • Does Colgate® Optic White™ Toothpaste have all of the benefits of other standard fluoride toothpastes?

    Yes. In addition to providing whitening results, Colgate® Optic White™:

    • Fights cavities
    • Freshens breath
    • Helps prevent tartar
    • Strengthens enamel
  • Is it OK to use this while pregnant/breastfeeding?

    Please consult your physician for use of products containing hydrogen peroxide while pregnant or nursing.

  • What are the benefits of using Colgate® Optic White™ Mouthwash?

    Colgate® Optic White™ Mouthwash has a stain prevention system that helps maintain the natural whiteness of your teeth.

    It also has the following benefits:

    • Help prevent teeth stains
    • Reaches hard-to-brush areas
    • Reduces plaque and protects gums
    • Long lasting fresh breath