Colgate® Sensitive Pro-Relief™ Whitening Sensitive Toothpaste

While many sensitive toothpastes* desensitise nerve endings to just numb the sensitivity pain, Colgate® Sensitive Pro-Relief works differently. The exclusive Pro-Argin® formula is clinically proven to seal the opening to exposed nerves for long lasting sensitivity pain. Switch to Colgate® Sensitive Pro-Relief™ and start repairing sensitive teeth today.


Colgate® Sensitive Pro-Relief Whitening’s formula also gently polishes away surface stains from the enamel.




  • Clinically proven amino acid formula with Pro-Argin® technology to provide sensitivity relief
  • Builds a long-lasting protective barrier that acts like a seal against sensitivity
  • Blocks the exposed channels from damaged enamel that lead to sensitive tooth nerves
  • Provides instant sensitivity relief when massaged directly on tooth for one minute
  • Gently removes stains and helps restore the natural whiteness of your teeth
  • Removes plaque with brushing and prevents tartar build-up
  • Strengthens tooth enamel and protects against cavities
  • With twice daily ongoing brushing

*Potassium based sensitive toothpastes
†With twice daily ongoing brushing
For instant relief, apply directly to each sensitive tooth with fingertip and gently massage for 1 minute. For lasting relief, apply to a gentle toothbrush making sure to brush all sensitive areas, brush twice daily.
Always read the label. Follow the directions for use. If symptoms persist, talk to your health professional.

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