Get a brighter, whiter smile when you use Colgate Optic White® toothpaste, mouthwash, and toothbrush products during your oral care routine.
Colgate Optic White - Whitening that works
Get a brighter, whiter smile when you use Colgate Optic White® toothpaste, mouthwash, and toothbrush products during your oral care routine.
Colgate Optic White - Whitening that works
Whether you're looking to remove yellow teeth stains from coffee or tea, build a consistent whitening routine, or achieve the best way to whiten teeth at home - the Colgate Optic White range has a solution to suit you. Explore Australia's most recommended whitening toothpaste range: from everyday brightening toothpaste to professional-level kits.
Colgate® Optic White™ Vitamin C
Colgate Optic White
Reveal your radiant, glowing smile! Colgate Optic White Vitamin C is formulated with 95% pure stabilised Vitamin C† to deliver high-impact brightening while being non-acidic and safe for daily use.
†Refers to the 95% purity of sodium ascorbyl phosphate, a stabilised form of vitamin C.
Colgate Optic White
Colgate® Optic White™ Pro Series Vividly Fresh Teeth Whitening Toothpaste
Don't hold back. Reveal your radiant smile with the Colgate Optic White Pro Series Vividly Fresh Toothpaste which works to remove 15 years of stains*.
*with brushing twice daily for 2 weeks. Individual results may vary.
Colgate Optic White
Colgate® Optic White™ Renewal Vibrant Clean Whitening Toothpaste
Remove 10 years of yellow stains* on your teeth and reveal a whiter looking smile with Colgate Optic White Renewal Vibrant Clean Teeth Whitening Toothpaste.
*with brushing twice-daily for 4 weeks. Individual results may vary.
Colgate Optic White
Colgate® Optic White® FlexLight LED Teeth Whitening Kit
Glow like a pro with Colgate Optic White FlexLight Teeth Whitening Kit. For professional-level teeth whitening in just 10 minutes a day*.
*10 minutes a day for 10 days. Use as directed. Individual results may vary.
Colgate Optic White
Colgate® Optic White® 6% Hydrogen Peroxide Professional Whitening Wand
Colgate Optic White Pro Series Express Teeth Whitening Treatment Pen, gives you whiter teeth in just 1 day*.
*Starts working after 1 day when used as directed. Individual results may vary.
Colgate Optic White
Colgate Optic White Purple Serum
Our ultimate purple serum colour corrects* & acts as a whitening booster**.
*Effect is temporary.
**vs brushing with Colgate non whitening toothpaste alone.
Explore Teeth Whitening products
- Toothpastes
- Mouthwashes
- Toothbrushes
- Specialty
Colgate® Optic White™ Vitamin C Toothpaste
Reveal your radiant, glowing smile! Colgate Optic White Vitamin C is formulated with 95% pure stabilised Vitamin C† to deliver high-impact brightening while being non-acidic and safe for daily use.
Daily food and drink can dull your smile, causing yellow tones to build up over time. This active formula specifically targets discolouration to reduce yellowing and removes 7 years of stains in 7 days*.
Developed by experts, it is enamel safe for daily use and contains fluoride.
†Refers to the 95% purity of sodium ascorbyl phosphate, a stabilised form of vitamin C.
*with brushing twice daily for 7 days. Individual results may vary.
Colgate® Optic White™ Renewal Vibrant Clean Whitening Toothpaste
Remove 10 years of yellow stains* on your teeth and reveal a whiter looking smile with Colgate Optic White Renewal Vibrant Clean Teeth Whitening Toothpaste.
Pro Series Stain Prevention Teeth Whitening Toothpaste
Don't hold back. Reveal your radiant smile with the Colgate Optic White Pro Series Stain Prevention Toothpaste which works to remove 15 years of stains*.
*with brushing twice daily for 2 weeks. Individual results may vary.
Colgate® Optic White™ Renewal Lasting Fresh Whitening Toothpaste
Remove 10 years of yellow stains* on your teeth and reveal a whiter looking smile with Colgate Optic White Renewal Lasting Fresh Teeth Whitening Toothpaste.
Colgate Optic White Purple: Instant Whitening for Yellow Teeth
Colgate Optic White Purple Toothpaste removes surface stains* and neutralises yellow tones** with micro-polishing action.
*With regular brushing. Use as directed
** Effect is temporary
Colgate® Optic White™ Pro Series Vividly Fresh Teeth Whitening Toothpaste
Don't hold back. Reveal your radiant smile with the Colgate Optic White Pro Series Vividly Fresh Toothpaste which works to remove 15 years of stains*.
*with brushing twice daily for 2 weeks. Individual results may vary.
Colgate® Optic White® Nightly Treatment Whitening Wand
Colgate Optic White Nightly Treatment Whitening Wand removes 15 years of stains in just 1 week*. Powered by hydrogen peroxide, the same active whitening ingredient dentists use. 1 teeth whitening wand includes 30 treatments^ & contains 3% hydrogen peroxide.
^Varies based on individual use.
Colgate® Optic White Natural Enzymes Toothpaste
Colgate Optic White Natural Enzymes Toothpaste removes Daily Surface Stains with Natural Micro Polishing Minerals! This Anticavity Fluoride Toothpaste features a Peach Mint Flavour and is enamel safe for daily use.
Colgate® Optic White™ Luminous High Impact Whitening Toothpaste
Colgate Optic White Luminous High Impact Teeth Whitening toothpaste removes 5 years of stains*.
Colgate® Optic White™ Luminous Express Whitening Toothpaste
Colgate Optic White Luminous Express Teeth Whitening toothpaste removes deep stains fast*.
Colgate® Optic White Luminous Enamel Strong Whitening Toothpaste
Colgate Optic White Luminous Enamel Strong Teeth Whitening toothpaste removes deep stains* & strengthens enamel.
Colgate® Optic White® 6% Hydrogen Peroxide Professional Whitening Wand
Colgate Optic White Pro Series Express Teeth Whitening Treatment Pen, gives you whiter teeth in just 1 day*.
*Starts working after 1 day when used as directed. Individual results may vary.
Colgate® Optic White Stain Fighter Enamel Care 1% Hydrogen Peroxide Toothpaste
Powered by hydrogen peroxide, an ingredient used by dentists. Clinically tested. Optic White Stain Fighter Enamel Care Teeth Whitening Toothpaste Gentle Mint deeply whitens beyond surface stains with 1% hydrogen peroxide. Removes daily stain buildup from food and drink*.
Colgate® Optic White™ Stain Fighter Whitening Toothpaste
Colgate Optic White Stain Fighter Teeth Whitening toothpaste removes daily stain build up from food and drink*
Colgate® Optic White™ Charcoal Toothpaste
Colgate Optic White Charcoal Toothpaste removes daily surface stains* with micro-polishing action^.
*With regular brushing. Use as directed
^Refers to high cleaning silica in formula
Colgate® Optic White™ Mouthwash
Colgate Optic White Mouthwash is alcohol free with optic brightener. Instantly whiter teeth* and daily stain defence.
Colgate® Optic White® Powered Toothbrush Soft Refill 2 Pack
Colgate Optic White Powered Toothbrush Soft Refills are used in the Colgate Optic White Powered Toothbrush to start whitening from day 1*.
Colgate® Optic White® FlexLight LED Teeth Whitening Kit
Glow like a pro with Colgate Optic White FlexLight Teeth Whitening Kit. For professional-level teeth whitening in just 10 minutes a day*.
*10 minutes a day for 10 days. Use as directed. Individual results may vary.
Frequenty Asked Questions
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It depends on your goal. For everyday stain removal, try Optic White Stain Fighter. For deeper whitening with hydrogen peroxide, Stain Fighter Enamel Care. For maximum stain removal (up to 15 years), Pro Series Vividly Fresh. For sensitive enamel, Luminous Enamel Strong. New to the range: Optic White Vitamin C - ideal if you prefer an ingredient-led daily toothpaste. For professional-level results, choose the FlexLight LED Kit or Whitening Wand.
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Yes - results depend on the variant and how consistently you use it. Pro Series removes up to 15 years of stains in 2 weeks. Renewal removes up to 10 years of yellow stains in 4 weeks. Across the range, formulas use clinically tested ingredients - including hydrogen peroxide, micro-polishing minerals, and Vitamin C - to target yellow teeth. Individual results may vary.
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Yes. The Optic White range is designed for everyday oral care. Hydrogen peroxide variants use the same whitening ingredient dentists use, at consumer-safe levels (1% in Stain Fighter Enamel Care, 6% in the Professional Whitening Wand). Other variants use micro-polishing, colour correction, and Vitamin C - all formulated for safe daily use. Follow on-pack directions.
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Different variants work differently. Hydrogen peroxide formulas (Stain Fighter Enamel Care, Professional Whitening Wand) whiten beyond surface stains. Micro-polishing variants (Optic White Purple, Charcoal) lift daily surface stains from food and drink. Optic White Purple Serum also uses colour-correcting technology to temporarily neutralise yellow tones for an instantly brighter look.
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Hydrogen Peroxide is a natural bleaching agent that works by breaking down the molecules that cause teeth to become stained. It is the ingredient used commonly in dental treatments and is safe and effective if used correctly and as directed in the instructions on the package.
