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Colgate Total Advanced Whitening Toothpaste
New formula colgate total advanced whitening
new formula Colgate Total Advanced Whitening Toothpaste
3x more effective at fighting a root cause
antibacterial 24 hour
Colgate Total Advanced Whitening Toothpaste
Colgate Total Advanced Whitening Toothpaste
Colgate Total Advanced Whitening Toothpaste
Colgate Total Advanced Whitening Toothpaste carton and tube
Colgate® Total®
Colgate Total® Active Prevention+ Toothpaste Whitening
Product Overview
Colgate Total Active Prevention Whitening Toothpaste.
Clinically Tested
24 Hour Antibacterial Protection*
3X More Effective at Fighting a Root Cause**
Whitening paste with a higher concentration of scrubbing particles, specially formulated for 6x better stain removal†.
Helps strengthen, reharden and protect enamel to prevent erosion.
A multibenefit toothpaste
Helps prevent many oral care issues^. This formula contains a unique system that stabilises our active ingredient and is designed for superior^^ performance.
Flavour: Mint
Directions for use:
Brush thoroughly at least twice a day or as directed by your dental professional. Do not swallow. Rinse with a small amount of water. Not recommended for children 6 years or less. Colgate recommends specially formulated Colgate children's toothpaste. Up to 12 hours of protection against bacteria with 4-weeks continuous use.
*2x daily (every 12 hours) brushing with 4 weeks continued use.
**Fight tartar, cavities and bad breath based on bacterial plaque reduction vs. non-antibacterial fluoride toothpaste with 3 months continued use.
^bad breath, cavities, enamel erosion, tartar, plaque, stains, bacteria on gums.
^^vs. a non-antibacterial fluoride toothpaste.
New formula available from February 2025
We've switched to a recyclable tube & carton! Follow local council guidelines for recycling.
Available in 115g, 200g
Frequently Asked Questions
Why did you change Colgate Total toothpaste?
We've updated our Colgate Total toothpaste formula to offer consumers the most advanced oral care. New Colgate Total Active Prevention toothpastes provide protection against seven oral health issues: bad breath, cavities, enamel erosion, tartar, plaque, teeth stains, and bacteria on gums. They come with a wide range of taste experiences and textures tailored to different needs. This change is all about giving you improved oral health benefits through cutting-edge technology.
Is the new Colgate Total toothpaste as effective as the old one?
Absolutely! The new Colgate Total Active Prevention formula maintains all the key benefits of the old version and, with its use of stannous fluoride as the antibacterial ingredient, is our best toothpaste yet. This new addition ensures powerful antibacterial effects, helping to reduce plaque, freshen breath, fight bacteria on gums, and tartar build-up. The new formula is designed to continue delivering the trusted benefits of Colgate Total, while also enhancing the user experience with customised sensory experiences with each toothpaste in the range.
What are the main differences between the new Colgate Total Active Prevention and previous Colgate Total versions?
The main difference is in the antibacterial ingredient. The previous version used a zinc-based system, while the new one uses stannous fluoride. Stannous fluoride is effective at fighting bacteria on your teeth, gums, cheeks, and tongue. This helps prevent common oral health issues such as tartar, plaque build-up, cavities, and bad breath. Stannous fluoride has been safely used in toothpaste for over 70 years, so you can trust it to be safe and effective for keeping your mouth healthy. Also, the new Colgate Total Active Prevention range offers a more customised experience across the entire selection, with each toothpaste providing different flavours and textures to cater to diverse preferences and elevate the overall toothbrushing experience.
How can I choose the best Colgate Total Active Prevention to suit my needs?
We've designed different Colgate Total Active Prevention toothpastes to suit individual preferences and needs
- If you prefer a classic white paste: Choose either Colgate Total Original or Colgate Total Whitening. Both options are designed to keep your smile bright and offer a minty fresh feel.
- For a deep clean: Try our Colgate Total Active Prevention Deep Clean. This peppermint paste provides a thorough cleaning, leaving your mouth feeling cool and refreshed.
- For extra minty freshness:Check out Colgate Total Active Prevention Mint Stripe or Colgate Total Active Prevention Active Fresh. These variants feature a peppermint green paste/gel that cools your mouth and delivers lasting freshness.
- If you like charcoal coloured toothpaste:Go with Colgate Total Active Prevention Deep Clean with Charcoal. This option uses a charcoal peppermint paste to offer an enamel safe cleansing experience with a cooling sensation.
- If you prefer a low-foam paste:Colgate Total Active Prevention Gum Care is your go-to. It's a low-foam, pink paste with a mild mint flavour, designed with your gum care routine in mind.
Can children use Colgate Total Active Prevention toothpaste?
Colgate Total Active Prevention toothpaste is suitable for use by children 7 years of age and older. For children 6 years or less, Colgate recommends specially formulated Colgate Children's Toothpaste
What should I do if the new Colgate Total Active Prevention toothpaste feels different or if I notice a change in how my mouth feels?
It’s normal to notice some changes when switching to a new toothpaste formula. If your mouth feels different, it might simply be adapting to the new sensory experiences. However, if this feeling persists, consulting your dentist would be advisable to ensure the toothpaste suits your oral health needs. Additionally, you can always call our consumer support team on 1800 802 307 (AU) or 0800 441 740 (NZ) if you have further questions or need assistance.
