Get a brighter, whiter smile when you use Colgate Optic White® toothpaste, mouthwash, and toothbrush products during your oral care routine.
Colgate Optic White - Whitening that works
Get a brighter, whiter smile when you use Colgate Optic White® toothpaste, mouthwash, and toothbrush products during your oral care routine.
Colgate Optic White - Whitening that works
Whether you're looking to remove yellow teeth stains from coffee or tea, build a consistent whitening routine, or achieve the best way to whiten teeth at home - the Colgate Optic White range has a solution to suit you. Explore Australia's most recommended whitening toothpaste range: from everyday brightening toothpaste to professional-level kits.
Colgate® Optic White™ Vitamin C
Colgate Optic White
Reveal your radiant, glowing smile! Colgate Optic White Vitamin C is formulated with 95% pure stabilised Vitamin C† to deliver high-impact brightening while being non-acidic and safe for daily use.
†Refers to the 95% purity of sodium ascorbyl phosphate, a stabilised form of vitamin C.
Colgate Optic White
Colgate® Optic White™ Pro Series Vividly Fresh Teeth Whitening Toothpaste
Don't hold back. Reveal your radiant smile with the Colgate Optic White Pro Series Vividly Fresh Toothpaste which works to remove 15 years of stains*.
*with brushing twice daily for 2 weeks. Individual results may vary.
Colgate Optic White
Colgate® Optic White™ Renewal Vibrant Clean Whitening Toothpaste
Remove 10 years of yellow stains* on your teeth and reveal a whiter looking smile with Colgate Optic White Renewal Vibrant Clean Teeth Whitening Toothpaste.
*with brushing twice-daily for 4 weeks. Individual results may vary.
Colgate Optic White
Colgate® Optic White® FlexLight LED Teeth Whitening Kit
Glow like a pro with Colgate Optic White FlexLight Teeth Whitening Kit. For professional-level teeth whitening in just 10 minutes a day*.
*10 minutes a day for 10 days. Use as directed. Individual results may vary.
Colgate Optic White
Colgate® Optic White® 6% Hydrogen Peroxide Professional Whitening Wand
Colgate Optic White Pro Series Express Teeth Whitening Treatment Pen, gives you whiter teeth in just 1 day*.
*Starts working after 1 day when used as directed. Individual results may vary.
Colgate Optic White
Colgate Optic White Purple Serum
Our ultimate purple serum colour corrects* & acts as a whitening booster**.
*Effect is temporary.
**vs brushing with Colgate non whitening toothpaste alone.
Explore Teeth Whitening products
- Toothpastes
- Mouthwashes
- Toothbrushes
- Specialty
Frequenty Asked Questions
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- For High-Performance Transformation: Choose Optic White Pro Series. Formulated with our highest concentration of hydrogen peroxide 5%, it is clinically proven to deeply whiten inside and out.
- For Radiant Brightening: Try Optic White Vitamin C. Formulated with 95% pure stabilised vitamin C this active formula targets discolouration to reduce yellowing and fight stubborn stains.
- For Everyday Enamel Strength: Try Optic White Luminous Enamel Strong. Developed with 1450ppm fluoride to strengthen enamel and 2% Hydrogen Peroxide to remove deep stains.
- For an Instant Optical Brightness: Try Optic White Purple, developed with color-correcting technology to instantly neutralise yellow undertones, and removes surface stains with micro-polishing action.
- For Professional-Level Results: Elevate your routine with our Optic White Professional Whitening Wand. Formulated with the highest level of Hydrogen Peroxide available for purchase outside of dental clinics, this potent treatment gives high impact results.
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Yes. Every variant is powered by clinically tested, science-backed ingredients designed to target teeth discolouration. Think of our Optic White portfolio as a high-performance skincare regimen for your smile. We formulate with active whitening ingredients like: Hydrogen peroxide, proven to deeply whiten below the surface. Vitamin C, which actively decolourises stubborn stain molecules Innovative colour correction technology for instant whitening. This is the science of Whitening that Works—delivering transformative results without ever compromising your daily oral health.
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Yes. The Optic White range is designed for everyday oral care. Hydrogen peroxide variants use the same whitening ingredient dentists use, at consumer-safe levels (1% in Stain Fighter Enamel Care, 6% in the Professional Whitening Wand). Other variants use micro-polishing, colour correction, and Vitamin C - all formulated for safe daily use. Follow on-pack directions.
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Deep-Set Whitening: Variants containing hydrogen peroxide (like Pro Series) release active oxygen molecules that safely go beyond the surface to break down intrinsic, deep-seated stain molecules inside the tooth.
Surface Polishing & Color Correction: Our daily maintenance formulas use micro-polishing minerals to gently lift exterior surface stains. For an instant optical shift, our purple serum technology works exactly like a colour-correcting cosmetic primer, temporarily neutralising yellow tones for an immediately brighter appearance.
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Hydrogen peroxide is the gold-standard active whitening ingredient trusted and used by dental professionals worldwide. Unlike standard toothpastes that merely scrub the surface, it functions as an advanced oxidising agent. When brushed, it releases oxygen molecules that safely sink into the tooth structure to dissolve complex stains, delivering dramatic whitening that preserves the integrity of your enamel.
