BRUSHING & FLOSSING
What Is the Right Way to Brush?
Proper brushing takes at least two minutes — that's right, 120 seconds!...
BRUSHING & FLOSSING
What is the Right Way to Floss?
Proper flossing removes plaque and food particles in places where a toothbrush cannot easily reach...
Colgate Optic White Purple Serum.
Our ultimate purple serum colour corrects* & acts as a whitening booster**.
Colgate Optic White Purple Serum.
Our ultimate purple serum colour corrects* & acts as a whitening booster**.
Dual-Action Formula for Immediate Color Correction* & lasting^ whitening results.
A 3-step whitening Boost**. Pump, Purple, Smile!
Clinically tested technology, enamel safe, for daily use.
For best results, use the Optic White 5% Hydrogen Peroxide toothpaste and brush for 2 minutes. Following this, apply 1 pump on a soft bristle toothbrush and gently brush for 2 minutes. Expel excess and rinse mouth after use. Do not swallow.
Flavour: Refreshing mint & yuzu
*Effect is temporary.
**vs brushing with Colgate non whitening toothpaste alone.
^By removing surface stains with twice daily brushing after 2 weeks of use. Individual results may vary.
Available in 40ml
The Optic White Purple Serum is specially formulated to complement your regular oral care routine by providing an immediate whitening boost^. Its colour-correcting technology effectively neutralises yellow tones, providing an instantly brighter smile. Moreover, the serum is enriched with silica to enhance its whitening capabilities. This dual-action formula delivers both immediate^ colour correction and sustained whitening results*, setting it apart from regular whitening toothpastes that typically work gradually to reduce stains and discolouration over time.
^Effect is temporary.
* By removing surface stains with twice daily brushing after 2 weeks of use. Individual results may vary.
The Optic White Purple Serum uses a dual-action formula to provide instant^ colour-correcting through its deep purple formulation, designed specifically to neutralise out yellow tones. Additionally, it provides lasting whitening by removing surface stains through the action of hydrated silica.
^Effect is temporary.
* By removing surface stains with twice daily brushing after 2 weeks of use. Individual results may vary.
No, This serum is specifically designed as a teeth whitening booster* to be used after brushing with your regular toothpaste. It complements but does not replace the functions of regular toothpaste.
*Vs brushing with Colgate non whitening toothpaste alone.