Colgate Total Active Prevention Whitening Toothpaste. Clinically Tested. 24 Hour Antibacterial Protection*. 3X More Effective at Fighting a Root Cause**. Whitening paste with a higher concentration of scrubbing particles, specially formulated for 6x better stain removal^.

^{*2x daily (every 12 hours) brushing with 4 weeks continued use.}

^{**Fight tartar, cavities and bad breath based on bacterial plaque reduction vs. non-antibacterial fluoride toothpaste with 3 months continued use.}

^{^bad breath, cavities, enamel erosion, tartar, plaque, stains, bacteria on gums.}

The Colgate Total^® formula, Dual-Zinc combined with Arginine, provides significant proactive protection*1 on tongue, teeth, cheeks, and gums for Whole Mouth Health*

Colgate Total Foaming Clean Toothbrush Helps Fight the Root Cause* of:Cavities, Plaque, Bacteria on Gums, Bad Breath, Tartar Buildup**, Stains***.

Colgate Total Sensitivity and Gum Health Original Toothpaste: Helps protect against sensitive teeth pain. Helps treat & prevent gingivitis and reduces bacteria on teeth, tongue, cheeks and gums. Fight plaque bacteria for improved gum health.