Colgate®
Smile for Good
With only the most essential natural ingredients,
it's everything you need, nothing you don’t*.
Natural
Ingredients*
Our 1st
recyclable tube**
*Toothpaste formula is made with 99.7% ingredients from natural sources.
**Follow local council guidelines for recycling HDPE plastics or recycle with Terracycle.
Responsibly formulated
Smile for Good is all about being open and transparent. We want to empower you to make informed decisions.
How? First, by offering a formula that is responsibly made, with simple ingredients that provide an optimal everyday protection.
We believe this is everything you need and nothing you don't.
Ingredients and benefits
This new toothpaste contains a minimal number of ingredients and lists each ingredient and clearly explains its purpose on the front of the pack to allow you to make an informed decision.
-
WATER
Why?
Blends everything togetherFrom where?
Natural aquifers -
FLUORIDE
Why?
Protects from cavitiesFrom where?
Natural mineral -
SILICA
Why?
Cleans & polishes teethFrom where?
Natural mineral -
GLYCERIN
Why?
Prevents the paste from drying outFrom where?
Plants -
XYLITOL
Why?
Makes the paste taste freshFrom where?
Plants -
AROMA
Why?
Makes the paste taste freshFrom where?
Plants -
CELLULOSE GUM
Why?
Gives the right consistencyFrom where?
Vegetable fermentation -
LAURYL GLUCOSIDE & DISODIUM COCOYL GLUTAMATE
Why?
Foams to reach teeth all aroundFrom where?
Plants -
BAKING SODA
Why?
Known for its whitening effectFrom where?
Minerals -
BENZYL ALCOHOL
Why?
Naturally preserves the pasteFrom where?
Plants
We are recyclable
Our aim is to transition all of our toothpaste tubes to be recyclable by 2025.
Our recyclable tube is made out of #2 HDPE plastic, which is one of the most recycled plastics. HDPE can be turned into all kinds of new things, including new products and packaging. Switching to recyclable has the potential to keep billions of tubes out of landfills.
Follow local council guidelines for recycling HDPE plastics or recycle with Terracycle.
We care for the planet
We care about our planet and we are working towards reducing our footprint and making a difference on a large scale. This is why we are dedicated to developing only fully recyclable products by 2025.
No Deforestation
Climate Commitment
Making every drop of water count
Working toward zero landfill waste
Reducing consumer waste
Commitment to sustainable buildings
Toothpaste
99.7% ingredients of natural origin in a recyclable tube
MOUTHWASH
Sugar-free, SLS-free formula in a 100% recycled bottle.
FLOSS
Vegan dental floss that easily slides between the teeth for improved mouth health.
