Colgate Smile for Good

Images are dramatised for visual purposes only.
*Toothpaste formula is made with ingredients of 99.7% natural sources

Colgate® Smile
for Good

With only the most essential natural ingredients,
it’s everything you need, nothing you don’t*.

 

 

Colgate Smile for Good
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Natural
Ingredients*

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Our 1st
recyclable tube**

*Toothpaste formula is made with 99.7% ingredients from natural sources.
**Follow local council guidelines for recycling HDPE plastics or recycle with Terracycle.

Responsibly formulated

Smile for Good is all about being open and transparent. We want to empower you to make informed decisions.

How? First, by offering a formula that is responsibly made, with simple ingredients that provide an optimal everyday protection.

We believe this is everything you need and nothing you don't.

Responsibly formulated

Ingredients and benefits

This new toothpaste contains a minimal number of ingredients and lists each ingredient and clearly explains its purpose on the front of the pack to allow you to make an informed decision.

We are recyclable

Our aim is to transition all of our toothpaste tubes to be recyclable by 2025.

Our recyclable tube is made out of #2 HDPE plastic, which is one of the most recycled plastics. HDPE can be turned into all kinds of new things, including new products and packaging. Switching to recyclable has the potential to keep billions of tubes out of landfills.

Follow local council guidelines for recycling HDPE plastics or recycle with Terracycle.

Responsibly formulated

We care for the planet

We care about our planet and we are working towards reducing our footprint and making a difference on a large scale. This is why we are dedicated to developing only fully recyclable products by 2025.

Smile for Good

No Deforestation

 

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Smile for Good

Climate Commitment

 

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Smile for Good

Making every drop of water count

 

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Smile for Good

Working toward zero landfill waste

 

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Smile for Good

Reducing consumer waste

 

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Smile for Good

Commitment to sustainable buildings

 

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Toothpaste

99.7% ingredients of natural origin in a recyclable tube

 

 

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MOUTHWASH

Sugar-free, SLS-free formula in a 100% recycled bottle.

 

 

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FLOSS

Vegan dental floss that easily slides between the teeth for improved mouth health.

 

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