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Natural
Ingredients*
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Our 1st
recyclable tube**
*Toothpaste formula is made with 99.7% ingredients from natural sources.
**Follow local council guidelines for recycling HDPE plastics or recycle with Terracycle.
Responsibly formulated
Smile for Good is all about being open and transparent. We want to empower you to make informed decisions.
How? First, by offering a formula that is responsibly made, with simple ingredients that provide an optimal everyday protection.
We believe this is everything you need and nothing you don't.
![Responsibly formulated Responsibly formulated](/content/dam/cp-sites/oral-care/oral-care-center-relaunch/global/sub-brand-pages/smile-for-good/responsibly-formulated-hero-gb.jpg)
Ingredients and benefits
This new toothpaste contains a minimal number of ingredients and lists each ingredient and clearly explains its purpose on the front of the pack to allow you to make an informed decision.
We are recyclable
Our aim is to transition all of our toothpaste tubes to be recyclable by 2025.
Our recyclable tube is made out of #2 HDPE plastic, which is one of the most recycled plastics. HDPE can be turned into all kinds of new things, including new products and packaging. Switching to recyclable has the potential to keep billions of tubes out of landfills.
Follow local council guidelines for recycling HDPE plastics or recycle with Terracycle.
![Responsibly formulated Responsibly formulated](/content/dam/cp-sites/oral-care/oral-care-center-relaunch/en-au/subbrand-page/smile-for-good/web-smile-for-good-recycle-icons.jpg)
We care for the planet
We care about our planet and we are working towards reducing our footprint and making a difference on a large scale. This is why we are dedicated to developing only fully recyclable products by 2025.
![Smile for Good Smile for Good](/content/dam/cp-sites/oral-care/oral-care-center-relaunch/global/sub-brand-pages/smile-for-good/we-are-sustainable-no-deforestation.jpg)
No Deforestation
![Smile for Good Smile for Good](/content/dam/cp-sites/oral-care/oral-care-center-relaunch/global/sub-brand-pages/smile-for-good/we-are-sustainable-climate-commitment.jpg)
Climate Commitment
![Smile for Good Smile for Good](/content/dam/cp-sites/oral-care/oral-care-center-relaunch/global/sub-brand-pages/smile-for-good/we-are-sustainable-every-drop-counts.jpg)
Making every drop of water count
![Smile for Good Smile for Good](/content/dam/cp-sites/oral-care/oral-care-center-relaunch/global/sub-brand-pages/smile-for-good/we-are-sustainable-zero-waste.jpg)
Working toward zero landfill waste
![Smile for Good Smile for Good](/content/dam/cp-sites/oral-care/oral-care-center-relaunch/global/sub-brand-pages/smile-for-good/we-are-sustainable-portfolio.jpg)
Reducing consumer waste
![Smile for Good Smile for Good](/content/dam/cp-sites/oral-care/oral-care-center-relaunch/global/sub-brand-pages/smile-for-good/we-are-sustainable-buildings.jpg)
Commitment to sustainable buildings
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Toothpaste
99.7% ingredients of natural origin in a recyclable tube
![view of ripples across water view of ripples across water](/content/dam/cp-sites/oral-care/oral-care-center-relaunch/global/sub-brand-pages/enamel-health/colgate-enamel-health-mouthwash-tile-2-cards.jpg)
MOUTHWASH
Sugar-free, SLS-free formula in a 100% recycled bottle.
![group of smiling people group of smiling people](/content/dam/cp-sites/oral-care/oral-care-center-relaunch/global/sub-brand-pages/max-fresh/colgate-maxfresh-toothpaste-tile.jpg)
FLOSS
Vegan dental floss that easily slides between the teeth for improved mouth health.