recyclable toothpaste tube.
Enjoy! Squeeze and use as usual, until the toothpaste runs out.
By reaching for this toothpaste tube you're actively making a difference.
Our recyclable tube is not meant for a landfill it gets turned into useful products.
Together we can make a difference.
Made for the Future: The Recyclable Tube
We're so excited to bring this recyclable technology to life. Billions of toothpaste tubes end up in landfills every year. As the leaders in the oral care industry, we wanted to create a recyclable alternative. With this breakthrough, we're proudly helping to build a better future for generations to come. And we are sharing this technology with all other companies - we believe it's that important!
Why do we share our
This project isn’t about us, it’s about something bigger. By sharing our technology hopefully we can initiate a global shift to recyclable toothpaste tubes. Our dream is to have all tubes (not just toothpaste) be recycled in practice and at scale.
What happens after the tubes are recycled?
Here's a quick example of the tubes lifecycle. Once the tube is in the recycle stream, it gets sent to places like a Materials Recovery Facility [MRF] where it would get sorted, then sent to a reprocessor who turns HDPE including bottles into little plastic pellets. These pellets can then get turned into new products and packaging!
Questions? Find them here.
If your Colgate toothpaste has this symbol, then it can be recycled either through local council recycling or TerraCycle. You can find out more about TerraCycle where you are, here: TerraCycle Australia & TerraCycle New Zealand
When recycling your tube you shouldn't need to cut open the tube. Simply squeeze out as much of the toothpaste from the tube as you can and either recycle the tube with your kerbside recycling or with TerraCycle.
Yes, caps are technically recyclable. However, please check with your local council to be sure.
Generally speaking, in Australia it is best practice is to replace the cap on the Tube before placing it in the recycling bin. Doing so will help avoid litter of caps.
However, in New Zealand, please check your local recycling rules to be sure.
We are continuing with our research to convert all of our caps into a more compatible material with the HDPE stream.
A lot, actually. We’re leading industry groups and working with industry partners globally and across Australia & New Zealand on education about recyclability and wider acceptance of recyclable tubes. We're sharing our knowledge and technology with any other interested company. We're also verifying the sortability of tubes through testing in real facilities to make sure there is not too much mis-sorting. The more recyclable tubes are used in the market and as more recyclers are educated about recyclable tubes, the easier it will become for reprocessors to recycle tubes coming their way.
The plan is for all of our toothpaste tubes to be recyclable by 2025. It takes time to make the transition, and during this time, some of our toothpastes will be in recyclable tubes while others won't have transitioned yet. For now, be sure to look out for this symbol on your tube:
We're also working hard to talk to local councils and recyclers to make recycling tubes as easy as possible. One day, we hope everyone will be able to place our tubes in their kerbside recycling. Whilst we make this transition & work to educate the industry, we've partnered with TerraCycle in Australia and New Zealand to give a second life to your used oral care packaging. Find out more about our Colgate Oral Care Recycling Program where you are here: TerraCycle Australia & TerraCycle New Zealand, and how you can help prevent oral care packaging from ending up in landfill.
No, this tube (and plastics in general) are not designed to be biodegradable. The #2 HDPE plastic used in our tubes is designed to be "circular," so that the material can be re-processed into new products and packaging.
Our recyclable tubes are made out of #2 HDPE plastic, which is one of the most recycled plastics. HDPE can be turned into all kinds of new things, from new packaging to fence posts! Switching to recyclable has the potential to keep millions of tubes out of landfills sites across Australia & New Zealand.
This project isn't about us, it’s about something bigger. By sharing our technology hopefully we can initiate a global shift to recyclable toothpaste tubes. Our dream is to have all tubes (not just toothpaste) be recycled in practice and at scale.
Once you have placed your recyclable tube featuring the correct symbol into your kerbside collection or TerraCycle Programme, it officially enters the recycle stream! It gets sent to a Materials Recovery Facility [MRF] where it gets sorted with other similar materials and then moves on to a reprocessor, who turns HDPE including bottles into little plastic pellets. These pellets can then get turned into new products, packaging and more!