Colgate Total is the most extensively tested and reviewed toothpaste in the world, with more published, peer-reviewed clinical studies than any other toothpaste. Colgate Total users can be fully confident in the safety of our toothpaste and the important benefit it provides in fighting gum problems and maintaining good oral health.

So why have recent press reports raised questions about the safety of Colgate Total? It’s not because of any new information about the ingredients in our toothpaste. Instead, the issue has been sparked by a recent US Food and Drug Administration (US FDA) rule not on toothpaste, but on soap.

The US FDA on September 6, 2016 issued their long awaited and expected final rule on consumer antibacterial hand wash products. The US FDA did not conclude the ingredients were unsafe or ineffective. But it did find that soap manufacturers had not submitted adequate safety evidence or enough proof that the products were more effective than washing with regular soap and water. A year from now, soaps in the United States will have to stop using the 19 antibacterial ingredients on the US FDA’s list. One of those ingredients is triclosan, which we use in our unique formula for Colgate Total. This prompted some reporters, bloggers and tweeters to raise questions about our toothpaste.

The truth is this: while the US FDA may be unconvinced by the support submitted by the soap companies, that’s not the case with Colgate Total. Our toothpaste was approved through the US FDA’s New Drug Application (NDA) process, the same rigorous review the agency conducts for prescription medications. After an exhaustive review, the agency determined that Colgate Total provides a meaningful therapeutic benefit and is safe for consumers. Colgate Total’s NDA approval has not changed in any way.

NDA safety testing for Colgate Total, like any new drug, requires a comprehensive evaluation covering a wide array of toxicological endpoints, such as carcinogenicity, reproductive and developmental toxicity, eye and skin irritation, and short term and long term toxicity. The original NDA submission for Colgate Total contained 98 volumes and included well over 100 toxicology studies.

And it doesn’t end there. The NDA approval also requires ongoing monitoring and safety updates that are provided by Colgate to the US FDA annually.

The full weight of scientific evidence amassed over 25 years continues to support the safety and efficacy of Colgate Total. It is the only toothpaste that is both approved through the US FDA’s NDA process and accepted by the American Dental Association as safe and effective in helping to prevent gingivitis. Consumers can be confident in their choice of Colgate Total.

For more information:

Colgate Total® toothpastes contain an antibacterial system that gives you up to 12 hours protection against bacteria even after you eat or drink. The formula helps prevent plaque bacteria and tartar build-up.
All Colgate Total® toothpastes have a formula that is clinically proven to fight today's most common dental problems. In Colgate Total®, the antibacterial ingredient works with a copolymer which ensures the delivery and retention of the antibacterial ingredient in the mouth for up to 12 hours after brushing, even after eating and drinking. In this way, regular brushing with Colgate Total® helps prevent problems, such as dental plaque and helps to keep gums clean. On top of this, Colgate Total® fights tartar build-up, strengthens enamel, protects effectively against cavities, promotes the natural whiteness of teeth and helps provide long-lasting fresh breath.
The formula in Colgate Total® toothpaste contains a combination of ingredients that attach to your teeth and gums after you brush, forming a protective barrier around your teeth and gums that keeps working between brushings. This protective barrier is clinically proven to provide up to 12 hours of antibacterial protection even when you eat or drink. Brush twice daily with Colgate Total® and your whole mouth has antibacterial protection for up to 12 hours.
Brushing with Colgate Total® forms an antibacterial shield on your teeth and gums that protects against the re-growth of bacteria and plaque for up to 12 hours. This is due to the formula in Colgate Total® that contains a powerful plaque fighting system which is retained on the tooth surface and the gums by a copolymer. It protects you against dental plaque germs for up to 12 hours each time you brush and does not get washed away even when you eat or drink.
All Colgate Total® toothpastes deliver the same technology and antibacterial benefits, offering you clinically proven 12 hour protection against plaque bacteria and against the most common dental problems, including: cavities, plaque, tartar, staining, bad breath, enamel erosion and keeping gums clean. Each variant also provides you with a specific benefit:

Colgate Total® Advanced Whitening: Effective stain removal, to help restore the natural whiteness of your smile.
Colgate Total® Advanced Fresh: Fresh mint flavoured gel for confident fresh breath.
Colgate Total® Advanced Clean: Helps maintain a dentist clean feeling that lasts.
Colgate Total® Pro Clean Breath: A unique formulation with Neutro-Odor Technology* that helps to neutralise bad breath.
Colgate Total® Original: The original mint flavour for up to 12 hours of protection against plaque bacteria.
Colgate Total® Mint Stripe: A blend of minty gel and paste that leaves your mouth clean and fresh.

*Neutro-Odor Technology is part of the flavour system
Yes, all Colgate Total® toothpastes contain fluoride to strengthen teeth, protect the enamel and provide effective cavity protection.
Yes. Colgate Total® contains fluoride and is well suited for daily use. Brush twice a day with Colgate Total® and you'll know that your teeth will be cleaner and your breath will be fresher around the clock.
There are many types of bacteria in the mouth, some of which can cause oral health problems. The germ fighting ingredient in Colgate Total® is effective against a wide range of these bacteria including those that cause cavities, gum problems and bad breath. Brush twice a day for clinically proven 12 hour protection against bacteria and a healthier mouth.
Gum disease such as gingivitis is mainly caused by plaque, which is formed on the tooth surface from the bacteria in your mouth. Colgate Total® Advanced's highly efficient antibacterial ingredient combined with a copolymer attaches to your teeth and gums to form a protective antibacterial barrier, and with twice daily brushing provides you with 12 hours of protection against the build-up of dental plaque helping to prevent gingivitis.