Why 2x Ultra Concentrate?

2X Ultra Concentrate formulas are ultra concentrated* with active ingredients so you need less to get the same great results. One smaller scoop or cap full of
2x Ultra Concentrate is enough to give you brilliant results across your
whole wash^.

And because they’re concentrated into smaller boxes and bottles, 2x Ultra Concentrate products are made with up to 51% less water, and their boxes use
up to 33% less cardboard for powders and 26% less plastic for liquids*. So you
get your much loved laundry detergents in smaller, more convenient boxes and
bottles that are easier for you and easier on the environment.