![]() ![]() ![]() EnvironmentWorking in partnership with Landcare AustraliaReinforcing our commitment to sustainable development, the makers of Cold Power, Dynamo, Fab, Spree, and Hurricane are partnering with Landcare Australia, the not-for-profit organization responsible for raising awareness and support for Australia’s unique community landcare movement. As a Silver partner of Landcare Australia since 2007, we have raised funds through sales of our biodegradable and phosphate-free Hurricane Planet Green products to support revegetation and habitat protection in the Mid Lachlan region of the Murray Darling Basin, Australia’s most significant agricultural area under threat from climate change. In 2009/10, we will continue supporting the Murray Darling Basin as part of our 2xUltra Concentrate launch, by contributing funding for water quality activities. Visit Landcare Online to read the latest information about Colgate-Palmolive’s partnership with Landcare Australia. Small Products, Big DifferenceBecause 2x Ultra Concentrate products come in smaller boxes and bottles, they’re easy to carry, easy to store and easier on the environment. With 2xUltra Concentrate, a small box and bottle can make a big difference. Less Water2x Ultra Concentrate is made using 51% less water* than previous concentrate formulas. For Australia and New Zealand combined that’s a saving of 12,556,000kg1of water each year, equivalent to 12.5 Olympic sized swimming pools. Less Plastic and Cardboard2x Ultra Concentrate boxes are made with 33% less cardboard, and 2x Ultra Concentrate bottles are made with up to 26% less plastic, so there’s less waste. For Australia and New Zealand combined that’s the equivalent of approximately 8.5 million 2 litre plastic milk bottles2 and 9.5 million newspapers3 each year. Less trucksBecause 2x Ultra Concentrate products come in smaller boxes and bottles, fewer trucks are required to transport these laundry detergent products, compared to the previous formulas. Greater transport efficiencies leads to less trucks on the road, which means fewer emissions and hence less impact on the environment.
* Based on internal Colgate-Palmolive comparison analysis of actual plastic, cardboard, and water usage of regular products in Australia & New Zealand in 2008 vs. estimated usage of 2x Ultra Concentrate products in Australia & New Zealand in 2009.
1Based on internal Colgate-Palmolive comparison analysis of actual water usage in manufacturing laundry detergent products in 2008 vs. estimated water usage in manufacturing 2x Ultra Concentrate laundry detergent products in 2009 in both AUS and NZ markets. Analogy based on definition of 1 million litres per Olympic sized swimming pool in: Dimitradis, Dr Sophia (2005), “Issues encountered in advancing Australia’s water recycling schemes”. http://www.aph.gov.au/library/pubs/rb/2005-06/06rb02.htm accessed on 11 March 2009. 2 Based on internal Colgate-Palmolive comparison analysis of actual plastic usage in manufacturing of regular laundry detergent products in 2008 vs. estimated plastic usage in manufacturing 2x Ultra Concentrate laundry detergent products in 2009 in both AUS and NZ markets. Analogy to 2L plastic milk bottles based on: “2L HDPE Milk Bottle industry benchmark”. National Foods http://www.natfoods.com.au/about-us/environment-packaging.aspx?sectionID=1 accessed on 11 March 2009. According to National Foods (Pura milk) each bottle weighs 44.8 gms. Therefore, plastic saving of 385,000kg equals about 8.5 million (8,593,750) bottles. 3 Based on internal Colgate-Palmolive comparison analysis of actual cardboard usage in manufacturing regular laundry detergent products in 2008 vs. estimated cardboard usage in manufacturing 2x Ultra Concentrate laundry detergent products in 2009 in both AUS and NZ markets. Analogy to newspapers based on web sites http://www.guardian.co.uk/environment/2007/jan/11/waste.transportintheuk/ and http://www.hyndburnbc.gov.uk/site/scripts/documents_info.php?documentID=286&pageNumber=13 ) which say approx 6,000 average-sized newspapers making up a tonne. Therefore, cardboard saving of 1,580,000kg equals about 9.5 million (9,480,000) newspapers. |