FIGHT THE FUR FACTOR WITH COLGATE TOTAL®


Furry feeling in your mouth? That furry feeling is actually harmful plaque bacteria, the main cause of tooth decay and gum problems.

Fortunately Colgate Total’s clinically proven technology bonds to 100% of your mouth’s surfaces,^ providing superior* 12 hour protection against plaque bacteria. Its unique formula also provides all around protection against the most common dental problems.

*superior versus a regular fluoride toothpaste.
^Antibacterial protection for 100% of your mouth's surfaces (e.g. teeth, tongue, cheeks, and gums) for a healthier mouth.

Toothpaste Benefits

  • Strengthens Enamel
    Enamel is the outer layer of the tooth. It surrounds and protects the main portion of the tooth. Weak enamel can be caused by a build-up of plaque bacteria that quickly erodes tooth enamel, resulting in teeth that are visibly less white, weaker and sensitive. The fluoride in Colgate Total® helps strengthen weak enamel.
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  • Prevents Cavities
    Cavities are tooth decay. Tooth decay is heavily influenced by what we eat, how well we take care of our teeth and the presence of fluoride in our water and toothpaste. Colgate Total® provides protection against cavity formation and tooth decay as it has a formula that contains fluoride as well as 12 hours of antibacterial protection – so it works even between brushing.
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  • Removes Plaque
    Plaque is a sticky, colourless film of bacteria that constantly forms on our teeth. It is the main cause of cavities and gum problems; capable of hardening into tartar if not removed daily. Colgate Total® contains an antibacterial ingredient. Its formula attaches to your teeth and gums and is clinically proven to help reduce plaque.
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  • Prevents Tartar Build-Up
    Tartar, sometimes called calculus, is plaque that has hardened on your teeth. Tartar can also form at the gum line. Colgate Total® helps to reduce plaque; helping to prevent it from forming into hard-to-remove tartar build-up.
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  • Whitens Teeth and Removes Stains
    The most common reasons for yellowing or stained teeth are aging and exposure to tobacco, tea, coffee and certain foods. Colgate Total® Advanced Whitening contains a unique dual-silica technology that helps remove stains and helps prevent new stains from forming.
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  • Freshens Bad Breath
    Bad breath, also known as halitosis, is breath containing an unpleasant odour. One culprit of bad breath are the millions of bacteria that live in the mouth. The mouth’s warm, moist conditions make it an ideal environment for these bacteria to grow. Colgate Total® Pro Clean Breath has a unique formula that helps to neutralise bad breath, and helps to kill and prevent the regrowth of bacteria that live in the mouth, for up to 12 hours.
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REFERENCE 1 : Fine, et al. (2006). Journal of the American Dental Association, 137: 1406-1413 funded by Colgate-Palmolive Co, New York.

Always read the label. Use only as directed. See your dentist if symptoms persist.