Question
What is the unique combination of ingredients in the Colgate Total formula?

Answer
Colgate Total toothpastes have a unique formula that fights today's most common oral health problems, including plaque, tartar build-up, gingivitis, and bad breath. It contains a highly effective, broad-spectrum antibacterial ingredient which helps to reduce plaque and gingivitis. It also contains a unique ingredient called the "copolymer" which holds the antibacterial ingredient to your teeth and gums. Without the copolymer, this antibacterial ingredient would be rapidly lost from teeth and gums, reducing its lasting effect. That is why Colgate Total is the only toothpaste clinically proven to provide 12-hours of antibacterial protection against plaque.