Since its launch in 1997, Colgate Bright Smiles, Bright Futures™(BSBF) has
educated over 6 million children and their families in Australia and New Zealand.
Using high quality materials developed by teachers, dental professionals and cultural
experts, this award-winning oral health education program teaches prevention
and good oral health practices. The school-based curriculum and engaging dentist
mascots - Dr.Rabbit and Dr.Brushwell, inspire children to take care of their smiles,
year after year. Part of a global initiative, BSBF reaches over 50 million children
in 30 languages and 80 countries annually.
Learn more about Bright Smiles, Bright Futures™