Colgate Bright Smiles, Bright Futures Program leads oral health care around the world.

Colgate Bright Smiles, Bright Futures Program leads oral health care education around the world. Bright Smiles, Bright Futures program emphasizes education and prevention to promote the importance of dental health to children around the world.

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Program Description

  • Colgate Bright Smiles, Bright Futures® is a global oral health education program aimed at improving the oral health of children around the world through education and prevention.
  • Emphasising self-responsibility, Colgate Bright Smiles, Bright Futures® helps children be responsible for their own oral health at an early age, building self-esteem and good oral health practices for a lifetime.
  • Globally, the goal of Colgate Bright Smiles, Bright Futures® is to make a significant contribution to the World Health Organisation's objective to affect an overall decline in dental disease in children worldwide.

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Program Launch:

  • USA: 1991
  • Global: 1994
  • Australia: 1997
  • New Zealand 1999

Launch Channels: Australia and New Zealand

  • State Health Departments
  • Dental professionals working in oral health promotion within schools, mobile vans and clinics
  • Dental professionals working in private practices
  • Primary school teachers
  • Preschool teachers

Program Reach:

Worldwide:

  • 50 million children and families each year
  • Now in 80 countries, 30 languages

Australia and New Zealand:

  • 1997-2003 over 1.6 million children in Australia and over 400,000 children in New Zealand

Support for BSBF in Australia and New Zealand:

  • Colgate trains dental therapists to work with BSBF in schools
  • Partnerships with key education bodies such as the Health Promoting Schools Association
  • Program information sent to all schools in Australia nd New Zealand
  • New materials for children aged 3-4

Awards:

  • "Silver Screen Award" at the US International Film and Video Festivals (program's videos)
  • "Outstanding achievement in social commitment" by the Globals Healthcare Communications Competition in the USA

BSBF Kits:

A variety of BSBF Kits are available:

  • Teachers Kit - for use by Grade 3 teachers in classrooms (Grade 4 Qld).
  • Dental Therapist Kit - for use by dental therapists and hygienists for oral health promotion in schools, children aged 7-9,
  • Dr Rabbit Comes to Pre-school Kit - suitable for children ages 3 - 4

Some of the educational materials in the 2004 BSBF kits include:

Teachers/Dental Therapist Kits

  • Dr. Rabbit World Tour Video
  • Dr. Rabbit World Tour Map
  • How to Brush poster
  • Brushing Chart
  • Comprehensive Learning Guide
  • 32 Takehome activity books

Dr Rabbit Pre-school Kits

  • Dr Rabbit Comes to Pre-school video
  • Reversible alphabet/how to brush poster
  • 25 take home storybooks
  • Comprehensive Learning Guide

DUE TO AN ENORMOUS RESPONSE TO OUR MAILOUT TO PRESCHOOLS, PRESCHOOL KITS ARE CURRENTLY OUT OF STOCK. NEW STOCKS WILL BE PRINTED FOR THE 2005 SCHOOL YEAR AND A MAILOUT TO PRESCHOOLS WILL ADVISE TEACHERS WHEN NEW STOCKS ARE AVAILABLE.

Each kit contains a guide to help get the maximum educational value out of the materials.

Why it works for teachers:

  • Builds self-esteem
  • Multicultural
  • Developed with educator input
  • Interactive
  • Promotes family involvement
  • Integrates into school curriculum
  • Flexible and easy to use
  • Relevant and developmentally appropriate material

Credibility:
Created with the combined input of teachers, curriculum and cultural experts, oral health professionals, communications experts, award-winning children's book writers and illustrators and an international advisory team from 20 countries. Researched and tested in classrooms over a three year period before launched.

School Program:
The primary emphasis of the BSBF program is for use of the materials in classrooms by teachers. In this way oral health education can be integrated with other learning, and reinforced throughout the school year.

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