Program Description
- Colgate Bright Smiles, Bright Futures® is a global
oral health education program aimed at improving the oral health of children
around
the world through
education and prevention.
- Emphasising self-responsibility, Colgate Bright
Smiles, Bright Futures® helps
children be responsible for their own oral health at an early age, building
self-esteem and good oral health practices for a lifetime.
- Globally,
the goal of Colgate Bright Smiles, Bright Futures® is to
make a significant contribution to the World Health Organisation's objective
to
affect an overall decline in dental disease in children worldwide.
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Program Launch:
- USA: 1991
- Global: 1994
- Australia: 1997
- New Zealand 1999
Launch Channels: Australia and New Zealand
- State Health Departments
- Dental professionals working in oral health promotion
within schools, mobile vans and clinics
- Dental professionals working in
private practices
- Primary school teachers
- Preschool teachers
Program Reach:
Worldwide:
- 50 million children and families each year
- Now in 80 countries, 30 languages
Australia and New Zealand:
- 1997-2003 over 1.6 million children in Australia and over 400,000 children
in New Zealand
Support for BSBF in Australia and New Zealand:
- Colgate trains dental therapists to work with BSBF in schools
- Partnerships
with key education bodies such as the Health Promoting Schools Association
- Program
information sent to all schools in Australia nd New Zealand
- New materials
for children aged 3-4
Awards:
- "Silver Screen Award" at the US International Film and Video
Festivals (program's videos)
- "Outstanding achievement in social commitment" by the Globals Healthcare
Communications Competition in the USA
BSBF Kits:
A variety of BSBF Kits are available:
- Teachers Kit - for use by Grade 3 teachers in classrooms (Grade 4 Qld).
- Dental Therapist Kit - for use by dental therapists and hygienists for
oral health promotion in schools, children aged 7-9,
- Dr Rabbit Comes to Pre-school
Kit - suitable for children ages 3 - 4
Some of
the educational materials in the 2004 BSBF kits include:
Teachers/Dental Therapist Kits
- Dr. Rabbit World Tour Video
- Dr. Rabbit World Tour Map
- How to Brush poster
- Brushing Chart
- Comprehensive Learning Guide
- 32 Takehome activity books
Dr Rabbit Pre-school Kits
- Dr Rabbit Comes to Pre-school
video
- Reversible alphabet/how to brush poster
- 25 take home storybooks
- Comprehensive Learning Guide
DUE TO AN ENORMOUS RESPONSE TO OUR MAILOUT TO PRESCHOOLS, PRESCHOOL KITS
ARE CURRENTLY OUT OF STOCK. NEW STOCKS WILL BE PRINTED FOR THE 2005 SCHOOL
YEAR
AND A MAILOUT TO PRESCHOOLS WILL ADVISE TEACHERS WHEN NEW STOCKS ARE AVAILABLE.
Each
kit contains a guide to help get the maximum educational value out of the
materials.
Why it works for teachers:
- Builds self-esteem
- Multicultural
- Developed with educator input
- Interactive
- Promotes family involvement
- Integrates into school curriculum
- Flexible and easy to use
- Relevant and developmentally appropriate material
Credibility:
Created with the combined input of teachers, curriculum and cultural experts,
oral health professionals, communications experts, award-winning children's
book writers and illustrators and an international advisory team from 20
countries. Researched and tested in classrooms over a three year period
before launched.
School Program:
The primary emphasis of the BSBF program is for use of the materials in classrooms
by teachers. In this way oral health education can be integrated with other
learning, and reinforced throughout the school year.
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